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Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model (CROSBI ID 165820)
Prilog u časopisu | izvorni znanstveni rad
Tkalac, Ana
Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model // Akademija MM, 5 (2001), 8; 45-53
Podaci o odgovornosti
Tkalac, Ana
engleski
Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model
The study is aimed at applying a well know persuasion model in the advertising context.
Persuasion; Advertising; ELM
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