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Pregled bibliografske jedinice broj: 524001

Časopis

Autori: Mikulić, Josip; Prebežac, Darko
Naslov: Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note
Izvornik: Tourism management (0261-5177) 33 (2012), 3; 713-716
Vrsta rada: članak
Ključne riječi: tourist satisfaction; asymmetric effects; three-factor theory; dummy regression; penalty–reward-contrast analysis
Sažetak:
This research note addresses the misuse of standardized weights as measures of effect in dummy regression, which is the most frequently used technique for assessing asymmetric effects in the formation of tourist satisfaction. Unlike in regular regressions, standardized weights have no straightforward interpretation in dummy regressions, but they only carry the risk of providing misleading implications in theory building and guiding managerial action. To empirically underpin the arguments put forward in this note, an illustrative case example is used that provides insight into the underlying statistical mechanisms that cause unstandardized and standardized weights to provide significantly different implications in dummy regressions. The findings of this note should help to prevent bad practice in future studies that make use of the technique in assessments of asymmetric effects in customer satisfaction and/or the three-factor structure of customer satisfaction. However, the points put forward hold for dummy regressions in general.
Projekt / tema: 067-0672288-2492
Izvorni jezik: ENG
Rad je indeksiran u
bazama podataka:
Current Contents Connect (CCC)
Scopus
SCI-EXP, SSCI i/ili A&HCI
Social Science Citation Index (SSCI) (sastavni dio Web of Science Core Collectiona)
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija,Psihologija
URL Internet adrese: http://www.sciencedirect.com/science/article/pii/S0261517711001580
http://dx.doi.org/10.1016/j.tourman.2011.08.005
Broj citata:
Altmetric:
DOI: 10.1016/j.tourman.2011.08.005
URL cjelovitog teksta:
Google Scholar: Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note
Upisao u CROSBI: jmikulic2@efzg.hr (jmikulic2@efzg.hr), 3. Ruj. 2011. u 12:39 sati



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