crta
Hrvatska znanstvena Sekcija img
bibliografija
3 gif
 Naslovna
 O projektu
 FAQ
 Kontakt
4 gif
Pregledavanje radova
Jednostavno pretraživanje
Napredno pretraživanje
Skupni podaci
Upis novih radova
Upute
Ispravci prijavljenih radova
Ostale bibliografije
Slični projekti
 Bibliografske baze podataka

Pregled bibliografske jedinice broj: 532899

Zbornik radova

Autori: Brščić, Kristina; Trošt, Klara; Kezić, Nikola
Naslov: The role of honey exhibition on rural development : case of Istrian region (Croatia)
( The role of honey exhibition on rural development : case of Istrian region (Croatia) )
Izvornik: 22nd CROMAR Congres on Marketing Challenges in New Economy : proceedings / Danijela Križman Pavlović, Danijela ; Benazić, Dragan (ur.). - Pula : Juraj Dobrila University ; CROMAR = Croatian Marketing Association , 2011. 162-183 (ISBN: 978-953-7498-45-0).
Skup: CROMAR Congres on Marketing Challenges in New Economy (22 ; 2011)
Mjesto i datum: Pula, Hrvatska, 06.-08.10.2011.
Ključne riječi: event management; honey; Istria; rural tourism; rural development
( event management; honey; Istria; rural tourism; rural development )
Sažetak:
Evaluation and exhibition of agricultural food products are one of the means how producers can confirm the quality of their products and present themselves to their regular and potential consumers. Farmers' markets have existed around the world for centuries but many of them disappeared with the appearance of supermarkets. In recent years, in Croatia an increase in the number of exhibition and trade show related to agricultural and food product has happened, but also the growing interest of farmers and buyers, local residents and tourists, to purchase such products. The paper considers the role of evaluation and events of honey in the Istrian region since the beginning of their uniting as a part of rural tourism. Evaluation and presentation of honey in Istria was first organized in the county exhibition VINISTRA in Porec in 1998, until 2004 when the regional government decided that the event of honey can be organized independently. From the year 2006 honey event were moved to Pazin and organized under the title "Days of Honey". From a tourism perspective, exhibition of agricultural food products have the potential to generate regular and repeat visits from high spending visitors who are seeking quality foods produced by local producers, in contrast to the products that can be found in supermarkets. In the paper, in order to determine the trends, standard statistical methods were used for data analyzing of the participation of beekeepers and honey at all evaluations over the past 13 years. In addition, participants’ opinions and thinking about these events were analyzed as well as generally the role and possibilities of such events in the popularization and development of these activities on the promotion of the area in which the events are organized.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 147-1470497-3034
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Puni text rada: 532899.Brscic_Trost_Kezic.pdf (tekst priložen 31. Lis. 2011. u 10:08 sati)
Upisao u CROSBI: kristina@iptpo.hr (kristina@iptpo.hr), 31. Lis. 2011. u 10:08 sati



  Verzija za printanje   za tiskati


upomoc
foot_4