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Autori: Marković, Suzana; Raspor, Sanja; Komšić, Jelena
Naslov: Who are wellness customers? An empirical study in the Croatian hotel industry
( Who are wellness customers? An empirical study in the Croatian hotel industry )
Izvornik: Advances in Tourism Marketing Conference: Transforming experiences - Tourism marketing from both sides of the counter ; Book of extended structured abstracts / Sonja Sibila Lebe (ur.). - Maribor : Multidisciplinary Research Institute Maribor , 2011. 97-98 (ISBN: 978-961-93146-0-9).
Skup: Advances in Tourism Marketing Conference ATMC 2011: Transforming experiences - Tourism marketing from both sides of the counter
Mjesto i datum: Maribor, Slovenija, 6. - 9. 9. 2011.
Ključne riječi: Wellness customers; expectations; perceptions; hotel industry; statistical analysis; Croatia
( Wellness customers; expectations; perceptions; hotel industry; statistical analysis; Croatia )
Sažetak:
The purpose of this study is to identify the main characteristics of wellness customers in hotel wellness settings. The particular aims of the study are to: (a) examine the demographic characteristics of wellness customers, (b) establish their travel patterns and habits concerning a healthy way of life, (c) identify the frequency of experiencing particular wellness services, (d) determine wellness customers’ expectations and perceptions regarding service quality in hotel wellness settings, (e) identify factors that best explain wellness customers’ expectations and perceptions, and (f) test the reliability of the modified SERVQUAL instrument in the context of wellness tourism.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Sažetak
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: sraspor@veleri.hr (sraspor@veleri.hr), 19. Ožu. 2012. u 13:20 sati



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