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Pregled bibliografske jedinice broj: 574705

Časopis

Autori: Marković, Suzana; Raspor, Sanja; Komšić, Jelena
Naslov: Who are wellness customers? An empirical study in the Croatian hotel industry
( Who are wellness customers? An empirical study in the Croatian hotel industry )
Izvornik: Naše gospodarstvo(Our economy) (0547-3101) 58 (2012), 1-2; 24-34
Vrsta rada: članak
Ključne riječi: Wellness customers; expectations; perceptions; hotel industry; statistical analysis; Croatia
( Wellness customers; expectations; perceptions; hotel industry; statistical analysis; Croatia )
Sažetak:
Although wellness is becoming an increasingly popular concept in practice, there is an evident lack of academic research regarding wellness services, in general, and tourists as wellness customers, in particular. Thus, the purpose of this study is to identify the main characteristics of wellness customers in hotel wellness settings. The study was conducted in hotel wellness centres in the Opatija Riviera (Croatia). The empirical research was organized in two steps, using two different instruments for collecting primary data, namely the modified ATLAS wellness questionnaire and the modified SERVQUAL questionnaire. The first questionnaire was used to determine the main demographic and travel characteristics of wellness customers, as well as to identify their habits regarding wellness services. The second questionnaire aimed to assess wellness customers’ expectations and perceptions of service quality. Questionnaires were distributed in 11 hotel wellness centres in the Opatija Riviera during the spring months of 2010. In order to meet study goals, descriptive, bivariate and multivariate (exploratory factor analysis and reliability analysis) statistical analyses were conducted. The study contributes to a better understanding of the particular lifestyle characteristics of hotel wellness customers. Furthermore, the findings can help give wellness managers a better understanding of customers’ expectations and of what customers think about the performed service.
Izvorni jezik: eng
Rad je indeksiran u
bazama podataka:
EconLit
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
URL cjelovitog teksta:
Google Scholar: Who are wellness customers? An empirical study in the Croatian hotel industry
Upisao u CROSBI: sraspor@veleri.hr (sraspor@veleri.hr), 21. Ožu. 2012. u 13:31 sati
Napomene:
rad prezentiran na konferenciji ATMC 2011 Maribor



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