engleski

Management Attitudes Towards Event Impacts in the Tourist Destination: the Case of Istria, Croatia

As the understanding of the importance of monitoring of social and environmental event impacts grows, together with the economic impacts, event management stakeholders face the challenge of greater responsibility in strategic decision making, as well as in achieving sustainable event results. The purpose of this article is to determine the attitudes of the local tourist organizations' managers in the County of Istria towards the importance of monitoring of the economic, social, and environmental impacts of events. The County of Istria is the most developed tourist region in Croatia. Events have only recently been recognized in Croatia as an interesting phenomenon, both in a scientific and a practical sense. For the needs of the research, the data were gathered directly from the managers of 27 tourist organizations, using the interview method. The research results indicate that art events, which are limited to the summer months and geographically directed to the coastal destinations, make up the most significant part in the event structure. Environmental and social events in tourist destinations have been identified as the most significant, followed by the economic impacts. Equally, the research revealed a lack of managerial skills in the event evaluation aspects.

events; impacts; evaluation; local tourist organization; Istria

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