engleski

ORGANIZATIONAL INNOVATION DIAGNOSIS: A CASE STUDY

Modern business is focused on innovation. Organizational innovation diagnosis is the first step in building a culture that supports and applies innovation as a key driver of competitive advantage. The aim of this research is to diagnose the current situation of organizational innovation in a domestic production organization from the chemical industry. The method is based on organizational innovation diagnosis model, which assumes the existence of four key factors needed for successful innovation implementation: Strategy, Process, Ideas and Climate. The model was customized for use in a specific company for the purpose of conducting structured interviews on a sample of 33 mid-level managers. The main problems of this research are to examine whether there is a difference in the prevalence of particular innovation factors within the organization and whether there is a difference in the perception of the indicated (key) factors between functional units of the organization. Qualitative data analysis showed that the factors of Ideas and Climate are more developed in the organization than the Strategy and Processes factors. The results also showed no statistically significant differences in the perception of organizational innovation factors between functional units which are directly involved and responsible for the development of new technologies, products and processes in relation to the perception of these factors in the remaining organizational units. The results of this qualitative research might be useful in focusing management efforts in overcoming the crucial organizational innovation weaknesses using the recognized organizational innovation strengths.

organizational innovation; organizational diagnosis; factors of organizational innovation

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