Stone age strategies in space age media: Gender differences in sexual signaling behavior on social networking sites (CROSBI ID 593501)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Mikloušić, Igor ; Karabegović, Mia ; Puljić, Lukrecija
engleski
Stone age strategies in space age media: Gender differences in sexual signaling behavior on social networking sites
Building on the proposition that gender differences in mating strategies and intrasexual competition will be reflected in signaling behavior towards possible mates (i.e. Buss & Schmitt, 1993), we sought to examine if such strategies would be observable on social networking sites. A sample of 10 male and 10 female profile pictures was randomly selected from a large pool of Facebook users. The photographs were rated on nine criteria relevant to mate selection by 31 volunteer (15 male and 16 female, age span from 54 to 18). Previously established sexual differences were to a great extent confirmed in online social network setting. Ratings showed that males more frequently emphasized cues of social status, ambition and access to material resources, whereas females tended to emphasize features of physical appearance and of youthfulness. The categories of physical strength or athleticism, intelligence, high activity levels and flirtatious behavior were not in this case found to be gender-related. Finally, the perception of masculinity was mostly tied to the display of resources and physical strength, as was femininity to physical appearance and flirtatious behavior.The study shows the robustness of gender differences and mating-related behaviors, while offering guidelines for further exploration of human interactions through new media
Evolutionary Psychology; Human Mating; Social Networking; Online social networks; Mate Choice; and Sexual Selection
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Podaci o prilogu
2012.
objavljeno
Podaci o matičnoj publikaciji
Human Behavior and Evolution Society Conference 2012, Poster Abstracts
Gangestad, Steven
Albuquerque (NM): HBES
Podaci o skupu
24th Annual Meeting of the Human Behavior and Evolution Society
poster
13.06.2012-17.06.2012
Albuquerque (NM), Sjedinjene Američke Države