engleski

The social network is the m(a)ssage: virtual social capital and real world business opportunities

This paper compares the relationships between virtual social capital acquired on two mainstream social networks – Facebook and LinkedIn – and real-world business opportunities. Using quantitative research methodology, the case of Facebook has already been explored at the sample of more than 100 students of the Polytechnic of Zagreb in the recent study conducted by the same group of authors [1]. This study explores the relationships between social capital acquired at LinkedIn and real-world business opportunities and compares found results with the case of Facebook. On such basis it draws connections between real and virtual habitats of students at the Polytechnic of Zagreb and their career prospects, identifies methodological restrictions to found conclusions, and proposes several directions for future research.

social capital; social networking; virtuality; reality

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