crta
Hrvatska znanstvena Sekcija img
bibliografija
3 gif
 Naslovna
 O projektu
 FAQ
 Kontakt
4 gif
Pregledavanje radova
Jednostavno pretraživanje
Napredno pretraživanje
Skupni podaci
Upis novih radova
Upute
Ispravci prijavljenih radova
Ostale bibliografije
Slični projekti
 Bibliografske baze podataka

Pregled bibliografske jedinice broj: 715230

Rad u postupku objavljivanja

Autori: Žnidar, Krešimir; Alfirević, Nikša; Pavičić, Jurica
Naslov: Business application of the sociological and psychological aspects of communities of interest: The case of nautical tourism in Croatia
Izvornik: Management : journal of contemporary management issues (1331-0194) (2014)
Status rada: prihvaćen
Ključne riječi: community ; special interest tourism ; nautical tourists ; social interactions outcomes
Sažetak:
In this paper, we discuss how psychological characteristics of tourists, belonging to the same community of interest, their social interactions and the emergence of 'community- like' social structures influence major marketing outcomes in nautical tourism. We hypothesize that the communities of interests lead to the mutual social bonding in different fields, relevant for business, which produces tangible marketing outcomes. The initial empirical analysis for this hypothesis is conducted for the case of nautical tourism on the Croatian Adriatic, as representing a specific case of a community of interest.
Rad je indeksiran u
bazama podataka:

Scopus
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija,Sociologija,Psihologija
URL Internet adrese: http://www.efst.hr/management
Upisao u CROSBI: Nikša Alfirević (nalf@efst.hr), 15. Ruj. 2014. u 18:45 sati



Verzija za printanje   za tiskati


upomoc
foot_4