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Pregled bibliografske jedinice broj: 741937

Zbornik radova

Autori: Talaja, Anita; Ercegović, Josipa
Naslov: Competitive advantage and company's performance: exploring the differences and relationship
( Competitive advantage and company's performance: exploring the differences and relationship )
Izvornik: Proceeding in Advanced Research in Scientific AreasŽilina : EDIS Publishing Institution of University of Zilina , 2013. 71-74 (ISBN: 978-80-554-0825-5).
Skup: Advanced Research in Scientific Areas
Mjesto i datum: Žilina, Slovačka, 2-6.12.2013.
Ključne riječi: competitive advantage; firm performance; strategic management
( competitive advantage; firm performance; strategic management )
Sažetak:
Competitive advantage, although widely mentioned in strategic management, is not precisely defined. In other words, there is no consensus about the definition of competitive advantage, or the way it can be perationalized. Moreover, the terms performance and competitive advantage are often used as synonyms. In this study, competitive advantage and company’s performance are separately operationalized and measured. Empirical analysis, conducted on the sample of 152 Croatian companies, has shown that there is significant interdependence between competitive advantage and company’s performance, and that both, performance and competitive advantage are not related to the number of industries in which firm operates.
Vrsta sudjelovanja: Ostalo
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 055-0553032-1142
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: Anita Talaja (anita.talaja@efst.hr), 16. Pro. 2014. u 17:43 sati



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