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Framing the Nation and Collective Identity in Croatia: Profiling the cultural Models and affective experience in the discourse of Commemorative Speeches.

This paper presents Cognitive Linguistic theory and methodology used in the discourse analysis of the Commemorative Speeches. Epistemically grounded in the embodied cognition perspective this discourse analysis relies on the application of cognitive linguistic theory and corpus methods. The analysis aims to qualitatively and quantitatively describe respective conceptualizations of cultural models in the Commemorative Speeches used to frame national and collective identities. Theoretical background for identification of conceptualizations is related to the cognitive linguistic assumption that people understand narratives by subconsciously imaging (or simulating) the situation being described (Feldman and Narayanan 2004 ; Charteris-Black 2004 ; 2005 ; Lakoff, and Johnson 1999 ; Lakoff 2008). In this sense, the narrative structure of Commemorative speeches refers to the historical events, but more importantly serves as a cognitive means to construct cultural memory from salient metonymies and metaphors that activate affective experience and pragmatic ideological inferences. The paper will discuss the elements of the construction of cultural memory of Homeland War in Croatia in the speeches delivered at the Commemorations in Vukovar 2014.

cognitive linguistics ; discourse analysis ; cultural models ; cultural memory

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