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Pregled bibliografske jedinice broj: 771405

Poglavlje/Rad u knjizi

Autori: Tatalović, Mirko; Bajić, Jasmin, Šimunović Srećko
Naslov: Fitting the Fleet and the Service to the SEE Market Demand Future of Small European Airlines
( Fitting the Fleet and the Service to the SEE Market Demand Future of Small European Airlines )
Knjiga: Economic integrations, competition and cooperation, Research monograph
Urednik/ci: Kandžija, Vinko ; Kumar, Andrej
Izdavač: University of Rijeka, Faculty of Economics
Grad: Rijeka
Godina: 2014
Raspon stranica:: 296-309
Ukupni broj stranica u knjizi:: 619
ISBN: 978-953-7813-19-2
Ključne riječi: Airlines, survival strategy, merging, regional cooperation, Croatia Airlines
( Airlines, survival strategy, merging, regional cooperation, Croatia Airlines )
Sažetak:
Airline management teams are facing the challenges of highest degree. The liberalization and increasing competition of the air transport market mainly in Europe made the environment for surviving models of cooperation. How to survive within aviation powerful industry? Small European airlines should start to create new integration processes which include regional cooperation and better position of niche player. Examples of mergers of large airline in the world and Europe point to the same or a similar business strategy. Air traffic market of the Southeast Europe is however undeveloped with insufficient traffic network. Wider flight network within the region would increase economic activities level among the regional countries, economic development and progress, political stability and continuation of the European integrations. Croatia Airlines development strategy should consider and analyses merging possibilities under the new concept of aviation value chain harmonization. Network, fleet structure and frequency optimization are key words in improvement of performance indicators. These activities with successful implementation to facilitate effective regional cooperation are crucial for airlines survival strategy.
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Tehnologija prometa i transport
Upisao u CROSBI: Mirko Tatalović (tatalovic.mirko@gmail.com), 27. Srp. 2015. u 18:49 sati
Napomene:
Rad objavljen u znanstvenoj monografiji prezentiran je u programu9th International Conference ''Economic Integrations, Competition and Cooperation'', održane u Opatiji, Hrvatska, 17.-19.travnja 2013.



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