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Pregled bibliografske jedinice broj: 791062

Zbornik radova

Autori: Marković, Suzana; Dorčić, Jelena; Pudić, Maria
Naslov: Analysis of the effect of festival quality on visitors’ satisfaction and behavioral intentions of the local food festiva
( Analysis of the effect of festival quality on visitors’ satisfaction and behavioral intentions of the local food festiva )
Izvornik: Proceedings of 6th Global Business Conference / Hair, Joe ; Krupka, Zoran, Vlašić, Goran (ur.). - Zagreb : Institut za inovacije , 2015. 136-146.
ISSN: 1848-5152
Skup: 6th Global Business Conference
Mjesto i datum: Šibenik, Hrvatska, 30.09.-03.10.2015.
Ključne riječi: food festival; festival satisfaction; behavioral intentions; factor analysis; multiple regression analysis
( food festival; festival satisfaction; behavioral intentions; factor analysis; multiple regression analysis )
Sažetak:
Local food festivals are interesting tourism attractions that have a significant impact on creating a destination image. There has been much research regarding the relationship between service quality, satisfaction and behavioral intentions in different service fields. However, compared to other fields, there is a lack of studies that investigate these relationships in the event management area. This paper aims to: (a) assess the perceived festival service quality attributes ; (b) identify factor structure of perceived festival service quality ; (c) determine the relationship between festival service quality dimensions, overall visitors’ satisfaction and behavioral intentions ; (d) access impact of overall visitors’ satisfaction on behavioral intentions. Data was collected from a sample of 94 visitors of “15th Festival of asparagus” held as a 1-day event in April 2015 in Lovran (Croatia). In order to achieve the study goals, data was analyzed using descriptive and multivariate statistical analysis. Four festival quality factors of “information adequacy and program”, “food”, “staff” and “facilities” were identified. The results showed that among four factors, only the value of “facilities” significantly influenced on visitor satisfaction. The best predictors of behavioral intentions were “information adequacy and program” and “facilities”. As expected, and as seen in previous studies, the impact of visitors’ satisfaction on behavioral intentions is confirmed. This study provides interesting findings that could help organizers to provide high level of festival quality, enhance visitors’ satisfaction and influence on their positive behavioral intention.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: Jelena Dorčić (jdorcic@fthm.hr), 21. Pro. 2015. u 22:50 sati



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