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Autori: Tomičić Furjan, Martina; Tomičić-Pupek, Katarina; Pihir, Igor
Naslov: E-business customer relationship and perception improvement based on process oriented applications
( E-business customer relationship and perception improvement based on process oriented applications )
Izvornik: 2015 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.). - Zagreb : Accent , 2015. 325-331 (ISBN: 978-953-7930-08-0).
Skup: 4th International M-Sphere Conference For Multidisciplinarity in Science and Business
Mjesto i datum: Dubrovnik, Hrvatska, 22.-24.10.2015.
Ključne riječi: E-Business ; Customer relationship improvement ; Process oriented applications
( E-Business ; Customer relationship improvement ; Process oriented applications )
Sažetak:
Effective Customer relationship presupposes proper support through information and communications technology as well as through an effective management system. An effective management system consists of various management tools, which are among others dealing with organizational performance measurement. A performance measurement method called Balanced scorecard has virtually become a synonym for management by performance measurement. Balanced scorecard has been devised as a means of transforming the organizational vision and strategy into a concrete set of activities. In this paper, we consider its application for e-business Customer relationship and perception improvement based on process- oriented applications.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Informacijske i komunikacijske znanosti
Upisao u CROSBI: Martina Tomičić (martina.tomicic@foi.hr), 12. Vel. 2016. u 12:07 sati



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