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Pregled bibliografske jedinice broj: 854592

Časopis

Autori: Ariwa, Ezendu; Andrlić, Berislav; Ekwa, Hope
Naslov: Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality
Izvornik: European Scientific Journal (ESJ) (1857-7881) 25 (2016), 1; 63-77
Vrsta rada: članak
Ključne riječi: marketing ; tourism ; destination ; development
Sažetak:
In the past few decades tourism industry has been faced with the challenges of destination images. Much emphasis has been placed on destination positive image due to the important role it places in tourist behaviour towards choosing a destination for holiday. This study aims to investigate the perceptions of tourists about Nigeria as a leisure tourism destination. The outcome of the study shows that Nigeria has a lot of attractions that can support successful leisure tourism, but lack a strong and positive image that can act as a pull factor for its tourism demand.
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
URL Internet adrese: http://eujournal.org/index.php/esj/article/view/8585
URL cjelovitog teksta:
Google Scholar: Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality
Upisao u CROSBI: Berislav Andrlić (bandrlic@vup.hr), 9. Sij. 2017. u 08:32 sati
Napomene:
Rad/časopis indeksiran je i u: Scirus ; Sherpa/Romeo ; Ulrich's ; The University of North Carolina at Chapel Hill University Library ; WZB Berlin Social Research Center ; West European Libraria.



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