hrvatski

OSNOVE MARKETINGA U SPORTU

The chapter describes the important characteristics of sports marketing. The chapter defines a sports marketing, describes the characteristics of social marketing, general characteristics and the size of the sports market and the elements of the marketing mix. Also, the chapter describes in detail the basic classification of sports products, pricing and method of forming distribution in the sport. Chapter describes the promotion of sports products and services, planning through the concept of sports marketing, describes the elements of the plan and gives the description of the segments of the sports market and defines the concept and importance of sponsorship in sport.

društveni marketing, sportski marketing, sportsko tržište, sportski proizvod, planiranje, segmantacija

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