Hrvatska znanstvena bibliografija (CROSBI)

Pregled bibliografske jedinice broj: 904346


Autori: Kaštelan Mrak, Marija; Bodiroga Vukobrat, Nada; Sokolić, Danijela
Naslov: Personalized Medicine Industry Model Development
( Personalized Medicine Industry Model Development )
Izvornik: Management (1331-0194) 22 (2017), 2; 49-64
Vrsta rada: prethodno priopćenje
Ključne riječi: personalized medicine, business model, incomplete contracts, incentives, business scenarios
( personalized medicine, business model, incomplete contracts, incentives, business scenarios )
Health care is a growing business, but its trajectory patterns are hard to decipher at the moment. This paper provides a short overview of issues important for developing business models for the personalized medicine sector (PM). The paper draws on institutional theory, particularly transaction costs economics (TCE) in an attempt to draft a conceptual framework applicable for identifying relationship patterns among institutional entities, i.e. industry actors in the Personalized Medicine (PM) field. According to theory, relationships among industry actors are expected to evolve depending on the manifestation of many contextual factors and their developments: investment activity, public interests vested, technology development, market structure, regulatory environment, demographic factors, personal preferences, natural factors, etc. In our belief, a descriptive model of an industry should include a broader scope of entities besides directly competing firms. Our rationale is that market actors, in a resource dependence environment, sustain their activity by engaging in (bargaining) relationships with other entities with vested interests in the industry. Basically, we believe that predictions of future industry and particular entities’ business model development would be a function of available resources, power relations and regulation.
Projekt / tema: HRZZ-IP-2013-11-5709
Izvorni jezik: eng
Rad je indeksiran u
bazama podataka:
Emerging Sources Citation Index (ESCI) (sastavni dio Web of Science Core Collectiona)
Kategorija: Znanstveni
Znanstvena područja:
Puni text rada: 904346.4_Kastelan_Mrak_Bodiroga_Vukobrat_Sokolic.pdf (tekst priložen 12. Sij. 2018. u 08:33 sati)
URL Internet adrese:
URL cjelovitog teksta:
Google Scholar: Personalized Medicine Industry Model Development
Upisao u CROSBI: Danijela Sokolić (, 9. Stu. 2017. u 12:20 sati
This work is part of the research program “Perspectives of maintaining the social state: towards the transformation of social security systems for individuals in personalized medicine” with project number IP-2013-11-5709, which is financed by the Croatian Science Foundation (HRZZ).