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Pregled bibliografske jedinice broj: 924888

Zbornik radova

Autori: Trošt Lesić, Klara; Brščić, Kristina; Dropulić Ružić, Marinela
Naslov: THE IMPORTANCE OF UNDERSTANDING EVENT EXPERIENCE
( THE IMPORTANCE OF UNDERSTANDING EVENT EXPERIENCE )
Izvornik: 4 th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2017 Tourism and Creative Industries: Trends and Challenges / Marković, Suzana ; Smolčić Jurdana, Dora (ur.). - Opatija : University of Rijeka, Faculty of Tourism and Hospitality Management , 2017. 605-618.
ISSN: 1848-4050
Skup: Tourism and Creative Industries: Trends and Challenges
Mjesto i datum: Opatija, Hrvatska, 04-05. 05. 2017.
Ključne riječi: Keywords event experience, repeated visit, event visitors, event participants, sustainable event
( Keywords event experience, repeated visit, event visitors, event participants, sustainable event )
Sažetak:
Purpose – The purpose of this paper is to examine the event experience in the context of event attendees (visitors) and event participants, as well as the relationship between the intensity of the experience and a repeat visit to the event. Design – Objectives of the research are: 1) to analyse if event experience vary depending on the type of event, 2) to analyse if event experience of event attendees differs from those of event participants, 3) to analyse if event experience differ depending on of attendees and participants' gender, 4) to determine impact of participants and visitors' intensity of the event experience on their repeated visit. Methodology – Data was collected though three different self-complete questionnaires on a sample of 185 visitors and 276 participants of events held in tourist destination Vrsar, in Istria County. Research was conducted from March through September 2015. Approach – The research methodology was based on two fundamental approaches which include the use of descriptive and inferential analyses. Hypotheses were tested using Pearson Chi-Square Test, Kruskal Wallis test and Mann-Whitney tests with Bonferroni correction. Findings – Events’ visitors and participants have different experiences on different type of events. A more detailed analysis showed that different experiences vary depending on events’ visitors and participants’ gender and type of event (sports, cultural or artistic). Analysis of impact of event experiences on repeated visits shows that increases of experience intensity have impact on repeated visits. Originality of the research – In the paper, the relationship was determined between the experience intensity and a repeat visit to the event, which means that a high quality designed event is the basis of the sustainable development of the event
Rad je indeksiran u
bazama podataka:
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) (sastavni dio Web of Science Core Collectiona)
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: Kristina Brščić (kristina@iptpo.hr), 12. Vel. 2018. u 14:12 sati



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