crta
Hrvatska znanstvena Sekcija img
bibliografija
3 gif
 Naslovna
 O projektu
 FAQ
 Kontakt
4 gif
Pregledavanje radova
Jednostavno pretraživanje
Napredno pretraživanje
Skupni podaci
Upis novih radova
Upute
Ispravci prijavljenih radova
Ostale bibliografije
Slični projekti
 Bibliografske baze podataka

Pregled bibliografske jedinice broj: 931767

Zbornik radova

Autori: Dvorski Lacković, Ivana; Kovšca, Vladimir; Lacković Vincek, Zrinka
Naslov: A review of marketing trends in banking in the context of operational risk
( A review of marketing trends in banking in the context of operational risk )
Izvornik: Book of papers, 2nd CRODMA Conference / Dobrinić, Damir ; Bijakšić, Sanja ; Krajnović, Aleksandra ; Staneva, Krasireva ; Žnideršič, Kovač (ur.). - Varaždin : CRODMA , 2017. 3-9.
ISSN: 2459-7953
Skup: 2nd Croatian Direct Marketing Association Conference
Mjesto i datum: Varaždin, Hrvatska, 12.-13.10.2017.
Ključne riječi: Marketing trends, banks, operational risk
( Marketing trends, banks, operational risk )
Sažetak:
Contemporary movements in the banking sector, such as increased competition, transparency requirements both by the regulator and clients, new technologies and explosive data growth are a source of new opportunities in the context of marketing in banks, but on the other hand they may present a threat for banks’ operational risk profile. The aim of this paper is to present an overview of marketing trends in the banking sector and to analyse their role in the context of operational risk. Special accentuation will be put on digital technologies, big data, consumer protection and related regulatory compliance and reputational risk. Following the introductory notes is the section related to presentation of marketing trends in banking and their key characteristics. Third section deals with a short overview of the concept of operational risk, sources and event types that can cause it. In fourth section the authors are debating the interconnectedness of marketing trends and banks’ operational risk profile.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
URL Internet adrese: https://bib.irb.hr/datoteka/914656.CRODMA-PROCEEDINGS-1.pdf#page=11
https://bib.irb.hr/datoteka/914656.CRODMA-PROCEEDINGS-1.pdf#page=11
Upisao u CROSBI: Ivana Dvorski Lacković (idvorski@foi.hr), 22. Ožu. 2018. u 07:21 sati



  Verzija za printanje   za tiskati


upomoc
foot_4