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Pregled bibliografske jedinice broj: 93503

Zbornik radova

Autori: Horvat, Jasna; Marković, Suzana; Katavić, Sanda; Mikrut, Martina
Naslov: Using the World Wide Web in the Hospitality Industry
( Using the World Wide Web in the Hospitality Industry )
Izvornik: CARnet Users Conference 2001 : proceedingsZagreb : Croatian Academic Research Network , 2001. .
Skup: CARnet Users Conference 2001
Mjesto i datum: Zagreb, Hrvatska, 24.-26.09.2001.
Ključne riječi: WEB ; links ; hospitality industry ; compleete ; competitive ; and cooperative service ; marketing
( WEB ; links ; hospitality industry ; compleete ; competitive ; and cooperative service ; marketing )
Sažetak:
The potential of using Web sites in hospitality industry is derived from its general use as an information exchange system in the digital age. Performing business over the Internet requires development of the Internet strategy, which can be observed in five basic activities: cooperation, competition, mission, product/services and organizational integration. In this way, hospitality activities evolve in compleete, competitive, and coopeerative activities. The way of preserving authenticity is broad diversification (within a destination) in order to meet the wide range of worldwide demand. The easiest way of achieving diversification in hospitality industry is the existence of many well diversified and professionally connected Web sites as a management tool.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Nema recenziju
Projekt / tema: 0010011, 0010014, 0010016, 010008, 116002
Izvorni jezik: eng
Kategorija: Stručni
Znanstvena područja:
Ekonomija



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