Local food festival: towards a sustainable food tourism experience (CROSBI ID 662714)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković, Suzana ; Racz, Aleksandar ; Mijoč, Josipa
engleski
Local food festival: towards a sustainable food tourism experience
Local food festivals are interesting tourist attractions that have a significant impact on creating a destination’s image. This study aims to assess the perceived festival service quality attribute and identify the factor structure of perceived festival service quality. Data were collected from a sample of 94 visitors to the 17th Asparagus Festival held as a one-day event in April 2017 in Lovran (Croatia). Descriptive statistics and factor analysis were performed to analyze the collected data. The research finding indicate a relatively high level of festival service quality. Four festival quality factors (information adequacy and program, food, staff, facilities) were identified. This study provides interesting findings that will assist festival organizers in developing and implementing service strategies to increase quality and image and enhance the emotions and satisfaction of attendees in order to attain their loyalty towards local food festivals.
food tourism ; food festival ; tourism experience ; festival service quality ; statistical analysis
Zbornik radova je indeksiran u: Thomson Reuters, Web of Science, Core Collection ; EBSCOhost ; EconPapers
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Podaci o prilogu
839-844.
2018.
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objavljeno
Podaci o matičnoj publikaciji
Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra
Mašek Tonković, A. ; Crnković, B.
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
1848-9559
Podaci o skupu
7. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj
predavanje
24.05.2018-26.05.2018
Osijek, Hrvatska