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Pregled bibliografske jedinice broj: 952090

Zbornik radova

Autori: Marković, Suzana; Raspor Janković, Sanja; Racz, Aleksandar Racz; Mitrović, Srđan
Naslov: EMPIRICAL VALIDATION OF DEMOGRAPHIC CHARACTERISTICS’ ROLE IN VISITOR EXPERIENCE:THE CASE OF ZAGREB CHRISTMAS MARKET
( EMPIRICAL VALIDATION OF DEMOGRAPHIC CHARACTERISTICS’ ROLE IN VISITOR EXPERIENCE:THE CASE OF ZAGREB CHRISTMAS MARKET )
Izvornik: Tourism & Hospitality Industry 2018, Congress Proceedings, / Milohnić, I ; Smočić Jurdana, D. (ur.). - Opatija : University of Rijeka Faculty of Tourism and Hospitality Management Primorska 42, P.O.Box 97, 51410 Opatija, Croatia , 2018. 230-245.
Skup: 24th Biennial International Congress TOURISM & HOSPITALITY INDUSTRY 2018 Trends and Challenges
Mjesto i datum: Opatija, April 26-27, 2018
Ključne riječi: event experience, experience measurement, satisfaction, loyalty, demographic characteristics
( event experience, experience measurement, satisfaction, loyalty, demographic characteristics )
Sažetak:
Abstract Purpose – Christmas Markets have become important contributors to the winter tourism activities.They have become popular events, attracting different types of visitors, from young people and families with children, to work colleagues and senior travelers. The purpose of the present research was to examine the potential differences in visitors’ perceptions of the Christmas Market experience with regard to different demographic groups. Methodology – Data were gathered using an on- site questionnaire. The questionnaire measured the event’s atmospherics (ambience, layout/design, service encounter/social interaction), respondents’ emotions, respondents’ event satisfaction, respondents’ event loyalty, and demographic data. Demographic characteristics included gender, age, number of previous visits, level of education, country of residence, marital status, number of people in group, and length of stay. Descriptive analysis and t-test were conducted using data collected from visitors attending the Zagreb Christmas Market during December 2017 and January 2018. Findings – The research findings reveled, in general, similar perceptions of the Christmas Market experience between male and female visitors, as well as between domestic and foreign ones. Contribution – The findings generated from this research can contribute to enabling event and festival managers and marketing organizations to better understand specific groups of visitors as well as to establish efficient marketing and promotion strategies
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: ZP UNRI 3/7
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Javno zdravstvo i zdravstvena zaštita,Ekonomija,Integrativna bioetika (prirodne, tehničke, biomedicina i zdravstvo, biotehničke, društvene, humanističke znanosti)
Puni text rada: 952090.20_Markovic_RasporJankovic_Racz_Mitrovic_1.pdf (tekst priložen 1. Ruj. 2018. u 15:48 sati)
URL Internet adrese: https://thi.fthm.hr/congress-proceedings/send/5-2018/115-empirical-validation-of-demographic-characteristics-role-in-visitor-experience-the-case-of-zagreb-christmas-market
https://thi.fthm.hr/congress-proceedings/send/5-2018/115-empirical-validation-of-demographic-characteristics-role-in-visitor-experience-the-case-of-zagreb-christmas-market
Upisao u CROSBI: Aleksandar Racz (aleksandar.racz@zvu.hr), 1. Ruj. 2018. u 15:48 sati



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