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Pregled bibliografske jedinice broj: 956027

Zbornik radova

Autori: Marković, Suzana; Mitrović, Srđan; Racz, Aleksandar
Naslov: Measuring Visitors’ Perceptions Of Experience Quality In Croatian Wine Cellars
( Measuring Visitors’ Perceptions Of Experience Quality In Croatian Wine Cellars )
Izvornik: XIV International > Scientific Conference on Service sector INSCOSES 2018Ohrid, Macedonia : XIV International > Scientific Conference on Service sector INSCOSES 2018 , 2018. 35-35 (ISBN: 978-619-7408-53-3).
Skup: XIV International > Scientific Conference on Service sector INSCOSES 2018
Mjesto i datum: ohrid, macedonia, 14-15 September 2018
Ključne riječi: wine tourism, wine festival, festival visitors, festival experience, food personality traits
( wine tourism, wine festival, festival visitors, festival experience, food personality traits )
Sažetak:
Cellar door experiences represent the core of wine tourism activities and provide wineries with an opportunity to offer a memorable experience to the visitor, which in turn can lead to the creation of a long-term relationship between customer and brand. This study aims to investigate the factors affecting visitor perception of wine experience quality within the tasting room setting. Data was collected during the summer season of 2017 at four Dalmatian wineries (Croatia). Descriptive statistics and factor analysis were used to analyze the collected data. Four wine experience quality factors (service providers and entertainment, loyalty and advocacy, functional benefits and trust, environment) were identified. The proposed wine experience quality scale offers an empirical framework that is easy to use and generalizable in wine tourism contexts.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Prošireni sažetak (500-1000 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: ZP UNRI 3/7
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Puni text rada: 956027.BOOK-OF-ABSTRACTS-2018.pdf (tekst priložen 23. Ruj. 2018. u 20:22 sati)
Upisao u CROSBI: Aleksandar Racz (aleksandar.racz@zvu.hr), 23. Ruj. 2018. u 20:22 sati



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