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izvor podataka: crosbi

Measuring visitors’ perceptions of experience quality in Croatian wine cellars (CROSBI ID 260231)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Marković, Suzana ; Mitrović, Srđan ; Racz, Aleksandar Measuring visitors’ perceptions of experience quality in Croatian wine cellars // Horizons. Series A. Social Sciences and Humanities, 23 (2018), 12; 409-419. doi: 10.20544/HORIZONS.A.23.2.18.P29

Podaci o odgovornosti

Marković, Suzana ; Mitrović, Srđan ; Racz, Aleksandar

engleski

Measuring visitors’ perceptions of experience quality in Croatian wine cellars

Cellar door experiences represent the core of wine tourism activities and provides wineries with an opportunity to offer a memorable experience to the visitor, which in turn can lead to the creation of a long-term relationship between customer and brand. This study aims to measure visitors experience quality perceptions within the tasting room setting. Data was collected during the summer season of 2017 at four Dalmatian wineries (Croatia). Descriptive statistics were used to analyze the collected data. Learning was the highest rated experience dimension while environment recorded the lowest mean in our study. The proposed wine experience quality scale offers an empirical framework that is easy to use and generalizable in wine tourism contexts.

wine tourism ; wine experience quality ; visitor perception ; memorable experience ; Croatia

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Podaci o izdanju

23 (12)

2018.

409-419

objavljeno

1857-9884

10.20544/HORIZONS.A.23.2.18.P29

Povezanost rada

Ekonomija, Javno zdravstvo i zdravstvena zaštita

Poveznice