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Vatroslav Škare
(257542)

 
 
 
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  Editor's books
 

1. Marketing Theory Challenges in Transitional Societies / Ozretić Došen, Đurđana; Krupka, Zoran; Škare, Vatroslav, editor(s).
Zagreb : Ekonomski fakultet-Zagreb, 2008 (proceedings).
Vrh
 
  Book chapters
 

1. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Researching Country Image Construct in the Context of Emerging Economies // Research Handbook of Marketing in Emerging Economies / Marinov, Marin A., editor(s).
Cheltenham : Edward Elgar Publishing, 2017. Str. 163-196.

2. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Celebrity endorsement in Brand Management in Croatia // The Changing Nature of Doing Business in Transition Economies / Marinov, Marin ; Marinova Svetla, editor(s).
London : Palgrave Macmillan, 2011. Str. 214-224.

3. Krupka, Zoran; Previšić, Jozo; Škare, Vatroslav.
The Influence Of Ownership And Management Function Relations On The Autonomy Of The Subsidiaries In Croatian Group Of Companies // Marketing u društvu znanja = Marketing in a knowledge based society / Grbac, Bruno ; Meler, Marcel, editor(s).
Rijeka : Ekonomski fakultet ; CROMAR - Hrvatska zajednica udruga za marketing, 2008. Str. 179-191.

4. Previšić, Jozo; Škare, Vatroslav.
Product // Marketing / Previšić, Jozo ; Ozretić Došen, Đurđana, editor(s).
Zagreb : Adverta, 2004. Str. 169-199.

5. Škare, Vatroslav.
Internet marketing // Marketing / Previšić, Jozo ; Ozretić Došen, Đurđana, editor(s).
Zagreb : Adverta, 2004. Str. 487-517.
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  Journal articles and review articles in CC journals
 

1. Rašković, Matevž; Ding, Zhonghui; Škare, Vatroslav; Ozretić Došen, Đurđana; Žabkar, Vesna.
Comparing consumer innovativeness and ethnocentrism of young-adult consumers. // Journal of business research. 69 (2016) , 9; 3682-3686 (journal article). URL link to workURL link to work

2. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product. // Journal of business research. 60 (2007) , 2; 130-136 (journal article).
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  Scientific papers in other journals
 

1. Komarac, Tanja; Ozretić Došen, Đurđana; Škare, Vatroslav.
Understanding competition and service offer in museum marketing. // Academia-Revista Latinoamericana de Administracion. 30 (2017) , 2; 215-230 (journal article). URL link to workURL link to work

2. Anić, Ivan-Damir; Škare, Vatroslav; Kursan Milaković, Ivana.
Determinants and behavioural consequences of online privacy concerns among young consumers in Croatia. // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb. 67 (2016) , 5; 377-398 (journal article).

3. Škare, Vatroslav; Gospić, Dino.
Dynamic pricing and customers' perceptions of price fairness in the airline industry. // Tourism : an international interdisciplinary journal. 63 (2015) , 4; 515-528 (review article). URL link to work

4. Škare, Vatroslav.
Do we need a new framework for managing Internet marketing activities?. // Tržište : časopis za tržišnu teoriju i praksu. 23 (2011) , 2; 263-279 (review article). prilozen text radaURL link to work

5. Ozretić Došen, Đurđana; Škare Vatroslav; Škare Tatjana.
Measuring Health Care Service Quality by Using SERVQUAL. // Revija za socijalnu politiku. 17 (2010) , 1; 27-44 (preliminary note). URL link to workURL link to work

6. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
The Overall Image Of Slovenia Among Croatian Students Of Business And Economics. // Our Economy. 54 (2008) , 5/6; 95-102. URL link to work

7. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Country Image Determinants: Canada's Image In The Republic Of Croatia. // Tržište : časopis za tržišnu teoriju i praksu. 19 (2007) , 2; 173-188. URL link to work

8. Škare, Vatroslav.
Internet as a new communication, retail and distribution channel for young consumers. // Tržište : časopis za tržišnu teoriju i praksu. 18 (2006) , 1-2; 29-40 (preliminary note). prilozen text radaURL link to work

9. Škare, Vatroslav.
Internet marketing application in Croatia: case of daily newspapers' publishers. // Tržište : časopis za tržišnu teoriju i praksu. 17 (2005) , 1-2; 53-64 (preliminary note). URL link to work

10. Ozretić Došen, Đurđana; Škare, Vatroslav.
Delivering Services via Internet: New Distribution Channel for Traditional Services. // Zagreb international review of economics & business. 2004 (2004) , December (2); 141-148 (journal article). URL link to work

11. Ozretić Došen, Đurđana; Previšić, Jozo; Škare, Vatroslav.
Communicating a country's image through the use of web sites. // Zbornik Ekonomskog fakulteta u Zagrebu. 1 (2003) , 1; 149-162 (journal article). URL link to work
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  Scientific conference papers with international peer-review
 

1. Komarac, Tanja; Ozretić Došen, Đurđana; Škare, Vatroslav.
Museum marketing and virtual museums in 21st century: Can museums survive without it? // 5th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets / Maja Szymura-Tyc, editor(s).
Katowice : University of Economics Katowice, 2014. 105-112 (lecture,international peer-review,published,scientific). prilozen text rada

2. Škare, Vatroslav; Komarac, Tanja; Ozretić Došen, Đurđana.
Location-based mobile marketing: current insights and future research opportunities // 4th EMAC Regional Conference Marketing Theory Challenges in Emerging Societies Conference Proceedings.
St. Petersburg : St. Petersburg University Graduate School of Management, 2013. 359-366 (lecture,international peer-review,published,scientific).

3. Škare, Vatroslav; Ozretić-Došen, Đurđana.
How innovative are electronic services? An empirically-based typology // 3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies / Maričić, Branko ; Ognjanov, Galjina, editor(s).
Beograd : Faculty of Economics, University of Belgrade - Publishing Centre, 2012. 203-209 (lecture,international peer-review,published,scientific).

4. Ozretić Došen, Đurđana; Pleli, Nada; Škare, Vatroslav.
The influence of economic and political environment on print advertising investments in Croatia // 2nd EMAC Regional Conference Marketing Theory Challanges in Emerging Societies : Conference Proceedings / Munteanu, Corneliu, editor(s).
Alexandru Ioan Cuza University of Iasi, 2011. 191-197 (lecture,international peer-review,published,scientific).

5. Ozretić Došen, Đurđana; Previšić, Jozo; Krupka, Zoran; Škare, Vatroslav; Komarac, Tanja.
The overall image of Turkey among Croatian citizens // Eurasia Business and Economic Society Conference (EBES 2011) : Program and Abstract Book.
Istanbul : Sazak Ofset, 2011. 1244-1262 (lecture,international peer-review,published,scientific).

6. Ozretić-Došen, Đurđana; Dragojević-Trcol, Martina; Škare, Vatroslav.
Airline service customers' perceptions about frequent flyer programs: A preliminary research // Best Papers Proceedings - 11th International Forum on the Sciences, Techniques and Art Applied to Marketing, Academy and Profession: Innovation and Customer Satisfaction / Ortega, Enrique ; Pérez del Campo, Enrique, editor(s).
Madrid : Facultad de Sciencias Economicas y Empresariales, Universitad Complutense de Madrid, 2010. 61-80 (lecture,international peer-review,published,scientific).

7. Ozretić Došen, Đurđana; Bogati, Nikolina; Škare, Vatroslav.
Croatian bank service customers’ perceptions of selected banks’ brand elements // Marketing Theory Challenges in Transitional Societies / Mumel, Damijan ; Pisnik Korda, Aleksandra, editor(s).
Maribor : University of Maribor, Faculty of Economics and Business, Institute of Marketing, 2009. 221-227 (lecture,international peer-review,published,scientific).

8. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Using Celebrity Endorsers For Brand Management In Transitional Market // Marketing & the Core Disciplines: Rediscovering References? / Jean-Pierre Helfer ; Jean-Louis Nicolas, editor(s).
Nantes, francuska : Audencia Nantes School of Management, 2009. (lecture,international peer-review,published,scientific).

9. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Croatian Consumers’ Reactions And Attitudes To Celebrity Endorsements // 2nd International Scientific Conference "Marketing Theory Challenges in Transitional Societies" / Ozretić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav, editor(s).
Zagreb : Faculty of Economics and Business, 2008. 203-212 (lecture,international peer-review,published,scientific).

10. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
How Strong And Meaningful Are Croatian Bank Brands? // 9th International Forum on the Science, Technique and Art Applied to Marketing, Academy and Profession : proceedings / Ortega, Enrique ; González, Ladislao ; Pérez del Campo, Enrique, editor(s).
Madrid : Facultad de Sciencias Economicas y Empresariales, Universitad Complutense de Madrid, 2007. 85-97 (lecture,international peer-review,published,scientific).

11. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Effect of Perceived Country Of Origin On Younger Croatian Consumers' Views Of Low-Involvement Products // Sixth International Conference on Enterprise in Transition : proceedings : book of extended abstracts / Crnjak-Karanović, Biljana, editor(s).
Split : Faculty of Economics, 2005. (lecture,international peer-review,published,scientific).

12. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
Advances In Using Internet As New Distribution Channel For Services - Croatian Consumers’ Experiences // 14th World Business Congress on Global Business : The Challenges and Responsibilities in a World of Shifting Alliances : proceedings / Kaynak, Erdener ; Harcar, Talha D., editor(s).
Granada : I.M.D.A., 2005. 681-688 (lecture,international peer-review,published,scientific).

13. Ozretić Došen, Đurđana; Škare, Vatroslav; Krupka, Zoran.
The assessments of country of origin and brand cues in evaluating Croatian, Western and Eastern European food product // Best papers proceedings / Enrique Ortega, Ladislao Gonzalez, Enrique Perez del Campo, editor(s).
Madrid : Facultad de Ciencias Economicas y Empresariales, Universidad Complutense de Madrid, 2005. 285-301 (international peer-review,published,scientific).

14. Ozretić Došen, Đurđana; Previšić, Jozo; Škare, Vatroslav.
Role of Internet in Building Image of Croatia // Enterprise in Transition / The Faculty of Economics Split, editor(s).
Split : The Faculty of Economics Split, 2003. 348-351 (lecture,international peer-review,published,scientific).
Vrh
 
  Abstracts in Book of abstracts
 

1. Anić, Ivan-Damir; Budak, Jelena; Rajh, Edo; Recher, Vedran; Škare, Vatroslav; Škrinjarić Bruno.
How Online Privacy Concern Affects Decision-Making of Internet Users // 7th GIKA Conference proceedings 'Innovation, Knowledge, Judgment and Decision-Making as Virtuous Cycles' / Vitor da Conceicao Goncavles ; J. Augusto Felicio ; Helena Martins Goncalves, editor(s).
Pamplona : Thomson Reuters, 2017. 113-114 (lecture,international peer-review,abstract,scientific).

2. Anić, Ivan-Damir; Škare, Vatroslav.
Online Privacy Concern in Croatia: the Effect of Consumer- and Regulatory Control Factors // 14th International CIRCLE Conference 'Creating and Delivering Value' / Ryding, Daniella ; Krzyzanowska, Magdalena, editor(s).
Lancashire : Access Press, 2017. 88-89 (lecture,international peer-review,abstract,scientific).

3. Šerić, Maja; Ozretić Došen Đurđana; Škare, Vatroslav.
New Challenges in Customer-Brand Relationships: The Role of Integrated Marketing Communications // Bridging the Marketing Theory/Practice Gap and the Competitiveness of New Europe / Fontean, Florin ; Wagner, Udo ; Veghes Calin, editor(s).
Timisoara, Romania : West University Press, 2017. 32-32 (lecture,international peer-review,abstract,scientific).

4. Vatroslav Škare; Ozretić-Došen, Đurđana; Komarac, Tanja; Mikulić, Josip.
Towards Understanding Consumers’ Acceptance of Location-Based Services in Mobile Applications: The Role of Perceived Value and Attitude // European Marketing Academy 7th EMAC REGIONAL CONFERENCE Proceedings Where the East kisses the West: Marketing Convergence and Divergence in the New Europe / Arslanagić-Kalajdžić, Maja ; Kadić-Maglajlić, Selma, editor(s).
Sarajevo : School of Economics and Business Sarajevo, University of Sarajevo, 2016. 76-76 (lecture,international peer-review,abstract,scientific).

5. Škare, Vatroslav; Ozretić Došen, Đurđana; Komarac, Tanja; Mikulić, Josip.
Towards Understanding Consumers' Acceptance Of Location-Based Services In Mobile Applications // Proceedings of 6th EMAC Regional Conference “Convergence and Divergence in the New Europe: Marketing Challenges and Issues” / Diamantopoulos, Adamantios ; Schlegelmilch, Bodo B. ; Schuh, Arnold ; Wagner, Udo, editor(s).
Beč, Austrija : Vienna University of Economics and Business (WU Vienna) (international peer-review,abstract,scientific).

6. Komarac, Tanja; Ozretić Došen, Đurđana; Škare, Vatroslav.
The role of museum shop in museum's marketing activities // Proceedings of 24th CROMAR Congress "Marketing theory and practice - building bridges and foresting collaboration" / Mihić, Mirela, editor(s).
Split : University of Split, Faculty of Economics, 2015. 41 (lecture,international peer-review,abstract,scientific).

7. Pleli, Nada; Ozretić Došen, Đurđana; Škare Vatroslav.
Econometric approach to marketing communication in print media // New Directions New Insights - GFA 2010 Conference Proceedings / Garaus, Marion ; Weitzl, Wolfgang ; Wolfsteiner, Elisabeth ; Zimprich, Magdalena, editor(s).
Beč : University of Vienna, 2010. 34-35 (lecture,international peer-review,abstract,scientific).
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  Unpublished papers
 

1. Ozretić Došen, Đurđana; Malešević, Kristina; Komarac, Tanja; Škare, Vatroslav.
Exploring managers’ perceptions of marketing in national and nature parks // .
1-7 (poster,international peer-review,unpublished,scientific).

2. Zhonghui, Ding; Vuchkovski, Davor; Žabkar, Vesna; Hirose, Morikazu; Škare, Vatroslav; Ozretić Došen, Đurđana; Rašković, Matevž.
Consumer Innovativeness Among Young-Adult Consumers Across Two Regions: Acculturation, Regionalism, Glocality? // .
(lecture,international peer-review,unpublished,scientific).

3. Komarac, Tanja; Ozretić Došen, Đurđana; Škare Vatroslav.
Competing with Mickey Mouse: Are Museums Aware of it? Managing Rising Competition and New Services in Museum Environment // 44rd EMAC Annual Conference - Collaboration in Research / Warlop, Luk, editor(s).
Leuven : KU Leuven, 2015. (poster,international peer-review,unpublished,scientific).

4. Škare, V; Ozretić Došen, Đ; Previšić, J; Komarac, T.
We Would Like to Use your Current Location. What is Driving You to Opt-In? // 43rd EMAC Annual Conference - Paradigm Shifts & Interactions / Enrique Bigné, editor(s).
Valencija : Universitat de València, 2014. (poster,international peer-review,unpublished,scientific).

5. Škare, Vatroslav; Ozretić Došen, Đurđana.
Assessing relationship between electronic service innovativeness and e-marketing practice in services companies // 42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world / Karaosmanoglu, E. ; Banu Elmadag Bas, A., editor(s).
Istanbul : Istanbul Technical University, 2013. (poster,international peer-review,unpublished,scientific).

6. Ozretić Došen, Đurđana; Dragojević-Trcol, Martina; Škare, Vatroslav.
Role of Frequent Flyer Programs in Fostering Loyalty among Airline Service Customers // .
(poster,international peer-review,unpublished,scientific).

7. Ozretić Došen, Đurđana; Krupka, Zoran; Škare, Vatroslav.
Analysis of Bank Brands within Croatian Banking Service Industry // .
(poster,international peer-review,unpublished,scientific).
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  Dissertations
 

1. Škare, Vatroslav.
Service innovation based on Internet marketing / doctoral thesis.
Zagreb : Ekonomski fakultet, 12.07. 2011, 275 pages. Mentor: Ozretić Došen, Đurđana.
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  Master thesis
 

1. Škare, Vatroslav.
Role of students' adoption and use of the Internet in development of Internet marketing / pre-Bologna master thesis.
Zagreb : Ekonomski fakultet-Zagreb, 12.04. 2006, 134 pages. Mentor: Ozretić Došen, Đurđana.
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  Mentoring
 

1. Grđan, Marija.
Experiential marketing in tourism / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet, 29.09. 2017, 43 pages. Mentor: Škare, Vatroslav.

2. Janđel, Ivan Krešimir.
Development and Specifics of Digital Native Advertising / graduate thesis.
Zagreb : Ekonomski fakultet, 29.09. 2017, 107 pages. Mentor: Škare, Vatroslav.

3. Janko, Antonio.
Optimization of digital marketing activities / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet, 29.09. 2017, 38 pages. Mentor: Škare, Vatroslav.

4. Vakufac, Jasmin.
Ethical issues in marketing communication of pharmaceutical products / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet, 29.09. 2017, 36 pages. Mentor: Škare, Vatroslav.

5. Jagodić, Anja.
The development of areas of direct and interactive marketing / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 29.06. 2016., 31 pages. Mentor: Škare, Vatroslav.

6. Jelavić, Daria.
The role of social media in the fashion industry / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 21.09. 2016., 36 pages. Mentor: Škare, Vatroslav.

7. Juretić, Eva.
Ad blocking in the digital environment / graduate thesis.
Zagreb : Ekonomski fakultet u Zagrebu, 22.09.2016. 2016., 52 pages. Mentor: Škare, Vatroslav.

8. Lučić, Ivana.
The role of the content in B2B digital marketing communication / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 23.09. 2016., 37 pages. Mentor: Škare, Vatroslav.

9. Matak, Ivan.
Measuring the service quality of cinema / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 11.11. 2016., 62 pages. Mentor: Škare, Vatroslav.

10. Plašć, Monika.
Change management of product packaging / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 10.10. 2016., 35 pages. Mentor: Škare, Vatroslav.

11. Romanović, Lana.
Value for consumers with participation in creating products in the digital enviroment / pre-Bologna graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 22.09. 2016., 77 pages. Mentor: Škare, Vatroslav.

12. Šintić, Ivana.
The role of private labels in the food sector / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 23.09. 2016., 40 pages. Mentor: Škare, Vatroslav.

13. Slavnić, Bojan.
The efficiency of banner advertising / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 20.06. 2016., 34 pages. Mentor: Škare, Vatroslav.

14. Hrvatin, David.
Managing of product development in the tobacco industry / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 28.09. 2015., 55 pages. Mentor: Škare, Vatroslav.

15. Janđel, Ivan Krešimir.
Using cookie technology in online advertising / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 28.09. 2015., 52 pages. Mentor: Škare, Vatroslav.

16. Ostrež, Brigita.
Risks of new product development / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 01.09. 2015., 37 pages. Mentor: Škare, Vatroslav.

17. Skelin, Zrinka.
Managing Content as a Part of B2B Internet Marketing / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 30.09. 2015., 42 pages. Mentor: Škare, Vatroslav.

18. Vuger, Iva.
Brand positioning in the digital environment: The case of online intermediaries / pre-Bologna graduate thesis.
Zagreb : Ekonomski fakultet Zagrebu, 26.01. 2015., 101 pages. Mentor: Škare, Vatroslav.

19. Hanzir, Andrej.
Collecting, analysis and data application in digital marketing / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 30.9. 2014., 40 pages. Mentor: Škare, Vatroslav.

20. Jelečki, Kristina.
Marketing communication over the Internet using the example of cloud computing services / graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 05.03. 2014., 62 pages. Mentor: Škare, Vatroslav.

21. Krdžalić, Ines.
Cost management as a market product feature / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 29.09. 2014., 52 pages. Mentor: Škare, Vatroslav.

22. Mišić, Matej.
Co-branding as a way for brand exploatation / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 18.09. 2014., 36 pages. Mentor: Škare, Vatroslav.

23. Pilić, Hrvoje.
Tracking the performance of online advertising / pre-Bologna graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 21.05. 2014., 70 pages. Mentor: Škare, Vatroslav.

24. Skejo, Filip.
Product life cycle on example of the electric car / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet - Zagreb, 29.9. 2014., 34 pages. Mentor: Škare, Vatroslav.

25. Streny, Katarina.
Advertainment as a form of marketing communication in the digital environment / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 29.09. 2014., 42 pages. Mentor: Škare, Vatroslav.

26. Žigman, Mateja.
Keyword advertising campaingn optimization / graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 22.09. 2014., nternetsko oglašavanje, oglašavanje zakupom ključnih riječi, Google AdWords pages. Mentor: Škare, Vatroslav.

27. Cimerman, Tea.
The usage of corporate Facebook pages as a part of Internet marketing activities / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 03.06. 2013, 48 pages. Mentor: Škare, Vatroslav.

28. Cipčić, Nives.
Marketing activities in tourism through social networks / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 07.10. 2013, 40 pages. Mentor: Škare, Vatroslav.

29. Gospić, Dino.
Customers' perceptions of dynamic pricing in the airline industry / graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 18.09. 2013, 59 pages. Mentor: Škare, Vatroslav.

30. Kurić, Ela.
Jingle as a part of the brand identty / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 24.09. 2013, 35 pages. Mentor: Škare, Vatroslav.

31. Mahović, Roberta.
The issue of negative hotel reviews on social media / graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 16.09 2013, 85 pages. Mentor: Škare, Vatroslav.

32. Malinović, Mateja.
Product mix management: the case from food processing industry / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 16.09. 2013, 45 pages. Mentor: Škare, Vatroslav.

33. Marević, Ana-Marija.
The role of internet marketing in building consumers loyalty / graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 18.9. 2013., 65 pages. Mentor: Škare, Vatroslav.

34. Novak, Sanja.
The role of design in product development / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 23.09. 2013, 43 pages. Mentor: Škare, Vatroslav.

35. Obrovac, Iva.
The role of social media in viral marketing / graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 28.05. 2013, 84 pages. Mentor: Škare, Vatroslav.

36. Runjavec, Nikola.
New approach to search engine optimization as an integral part of Internet marketing activities / graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 16.09. 2013, 75 pages. Mentor: Škare, Vatroslav.

37. Šturman, Filip.
Decreasing the perception of risk in purchasing online / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 23.09 2013, 50 pages. Mentor: Škare, Vatroslav.

38. Agić, Amera.
Managing brand portfolio: The case of VW group / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 28.09. 2012, 42 pages. Mentor: Škare, Vatroslav.

39. Anjoš, Mirta.
Innovation through diversification strategy: the case of Virgin Group / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 15.10. 2012., 47 pages. Mentor: Škare, Vatroslav.

40. Babin, Petra.
Internet as a sales channel: the case of Solaris Hotels / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 25.09. 2012, 40 pages. Mentor: Škare, Vatroslav.

41. Biber, Valentina.
Perspectives of marketing through geolocation social networks in Croatia / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 09.10. 2012, 33 pages. Mentor: Škare, Vatroslav.

42. Božić, Natalija.
Development of neuromarketing and it's application / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 28.09. 2012, 42 pages. Mentor: Škare, Vatroslav.

43. Draganić, Vlatka.
The issue of banner blindness in online advertising / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 04.10. 2012, 34 pages. Mentor: Škare, Vatroslav.

44. Pilić Hrvoje.
Importance of search engine optimisation as part of internet marketing / graduate thesis.
Zagreb : Ekonomski fakultet Zagreb, 28.09. 2012., 37 pages. Mentor: Škare, Vatroslav.

45. Rendulić, Dejan.
Marketing communication on mobile devices in B2C market / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 09.10. 2012, 36 pages. Mentor: Škare, Vatroslav.

46. Slamar, Mihaela.
Interaction with consumers by using social networks: the case of BIPA / baccalaureus graduate thesis.
Zagreb : Ekonomski fakultet-Zagreb, 25.09. 2012, 47 pages. Mentor: Škare, Vatroslav.
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