crta
Hrvatska znanstvena Sekcija img
bibliografija
3 gif
 Naslovna
 O projektu
 FAQ
 Kontakt
4 gif
Pregledavanje radova
Jednostavno pretraživanje
Napredno pretraživanje
Skupni podaci
Upis novih radova
Upute
Ispravci prijavljenih radova
Ostale bibliografije
Slični projekti
 Bibliografske baze podataka

Pregled bibliografske jedinice broj: 394594

Zbornik radova

Autori: Bašan, Lorena; Dlačić, Jasmina
Naslov: Impact of business environment factors on tourist enterprises
Izvornik: Conference proceedings of the 28th international conference on organizational science development, New technologies, new challenges = Nove tehnolgije, novi izzivi / Rajkovič, V. ; Ferjan. M. ; Kern, T. ; Paape, B. (ur.). - Kranj : Modrena organizacija - University of Maribor, Faculty of Organizational Sciences , 2009. 100-108 (ISBN: 978-961-232-230-4).
Skup: International Conference on Organizational Science Development - New technologies, New challenges (28 ; 2009)
Mjesto i datum: Portorož, Slovenija, 25.-27.03.2009
Ključne riječi: marketing environment; business environment factors; tourist enterprise
Sažetak:
Where the environment of companies in the tourism sector is concerned, there are many factors affecting the business operations of these companies. The impact of these factors is specific to the tourist market. The reason for this can be found in the specific way the tourist market operates in comparison to other types of markets, as well as in the specific features of tourist supply and demand. In a company’ s marketing environment, it is necessary to distinguish between the macro and the micro environment. The macro environment comprises external factors, also known as uncontrollable variables. In the micro environment, a distinction can be made between internal factors and so-called close external factors, which represent the factors of the business and industrial environment. When looking at the impact of business and industrial environment factors on the operations of tourism companies from a SWOT perspective, these factors may be seen as either an opportunity or a threat. For the tourist enterprises of the Primorsko-Goranska County, the impact of business and industrial environment factors largely represents an opportunity for improving their business.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 116-1162459-2456, 081-1151212-1454
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: jdlacic@efri.hr (jdlacic@efri.hr), 27. Svi. 2009. u 17:58 sati
Napomene:
Prošireni sažetak dostupan je u Zborniku sažetaka "28th international conference on organizational science development, New technologies, new challenges". ISBN: 978-961-232-229-8.



  Verzija za printanje   za tiskati


upomoc
foot_4