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Autori: Golik Klanac, Nataša; Ćuković, Ksenija; Dlačić, Jasmina
Naslov: Conflicts in user perceptions of value of websites in the shipping industry
Izvornik: 26th IMP Conference: Business networks - Globality, Regionality, LocalityBudapest : Corvinus University of Budapest, Hungary ; IMP Group , 2010. 1-9.
Skup: The 26th IMP Conference: Business networks - Globality, Regionality, Locality
Mjesto i datum: Budimpešta, Madžarska, 02-04.09.2010
Ključne riječi: value; websites; conflicts; business-to-business; multiple perspective; shipping
Sažetak:
Purpose of the paper: The aim of the paper is to define and describe conflicts in value perceptions of websites for users in business-to-business relationships in the context of shipping industry. // Literature addressed: The paper draws upon studies dealing with user value, conflicts in business-to-business relationships and websites. // Research method: The empirical part involves four case studies in the context of shipping industry. Research techniques used are personal interviews and website analyses. // Research findings: The paper elicits how and which website characteristics result in conflicts in perceptions of website users. It identifies conflicts of different types: personal, inter-personal, relationship and stakeholder conflict. // Main contribution: The paper extends current understanding of business-to-business websites which result in conflicts and of levels at which they might appear. It makes contributions both to the literature on value and business-to-business websites and to the use of websites in practice.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 081-1151212-1454
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
URL Internet adrese: http://www.impgroup.org/paper_view.php?viewPaper=7531
Upisao u CROSBI: jdlacic@efri.hr (jdlacic@efri.hr), 10. Stu. 2011. u 15:36 sati



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