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 Bibliografske baze podataka

Pregled bibliografske jedinice broj: 598408

Časopis

Autori: Dlačić, Jasmina; Žabkar, Vesna
Naslov: Relationship commitment, relational equity and company image in customer loyalty development
Izvornik: Ekonomska Istrazivanja-Economic Research (1331-677X) 25 (2012), 2; 503-524
Vrsta rada: prethodno priopćenje
Ključne riječi: customer loyalty ; relationship commitment ; relational equity ; company image ; telecommunications
Sažetak:
This paper explores the relationship between customer loyalty and its seldom researched antecedents: relationship commitment, relational equity and company image. The proposed conceptual model is tested with data gained from customers of mobile telephone operators. The results show that relationship commitment and relational equity have a statistically significant positive influence on customer loyalty. In addition, the results of hierarchical multiple regression analysis reveal that the number of different mobile operators a person uses is not related to customer loyalty when relationship commitment, relational equity and company image are included in the model. Drawing on the results, the paper offers implications for managing customer loyalty.
Projekt / tema: 081-1151212-1454
Izvorni jezik: ENG
Rad je indeksiran u
bazama podataka:
Scopus
SCI-EXP, SSCI i/ili A&HCI
Social Science Citation Index (SSCI) (sastavni dio Web of Science Core Collectiona)
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
URL Internet adrese: https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=128965
file:///C:/Users/user/Downloads/Binder15.pdf
URL cjelovitog teksta: file:///C:/Users/user/Downloads/Binder15.pdf
Google Scholar: Relationship commitment, relational equity and company image in customer loyalty development
Upisao u CROSBI: jdlacic@efri.hr (jdlacic@efri.hr), 16. Lis. 2012. u 08:07 sati



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