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Autori: Črnjar, Kristina; Dlačić, Jasmina
Naslov: Critical success factors for knowledge management implementation in hotel enterprises
Izvornik: MakeLearn 2014: Human Capital without Borders: Knowledge and Learning for Quality of Life / Dermol, Valerij ; Smrkolj, Marko ; Ðaković, Goran (ur.). - Bangkok, Celje, Lublin : ToKnowPress , 2014. 977-984 (ISBN: 978-961-6914-09-3).
Skup: MakeLearn 2014: Human Capital without Borders: Knowledge and Learning for Quality of Life
Mjesto i datum: Portorož, Slovenija, 25-27.06.2014.
Ključne riječi: Knowledge management ; hotel enterprises ; drivers and barriers ; internal marketing ; Croatia
Sažetak:
The introduction of knowledge management (KM) initiatives should result in the creation of added value, that is, wealth for the enterprise, its employees and, ultimately society at large. The relationship between KM and internal marketing it is not so expressed. But, even so implementing marketing practices and market orientation with focus on internal customers can help an enterprise to achieve better results in KM implementation. Research was conducted within the context of the hotel industry to determine drivers and barriers for the introduction of knowledge management initiatives in hotel enterprise. Among methodology, technology, organization, and human capital several barriers as well as drivers of successful implementation of knowledge management initiatives are identified. In the hotel industry the importance of human resources and knowledge, that is, intangible assets, is immense. Despite this, hotel enterprises have yet to introduce to the fullest extent KM-focused activities. In this implementation applying market orientation on its employees can bring better results.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 13.02.1.2.01
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: Jasmina Dlačić (jasmina.dlacic@ri.t-com.hr), 2. Srp. 2014. u 23:20 sati



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