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Pregled bibliografske jedinice broj: 717172

Časopis

Autori: Dlačić, Jasmina; Kadić-Maglajlić, Selma
Naslov: The role of gender and situational factors in wine consumption of generation Y
Izvornik: South East European Journal of Economics and Business (1840-118X) 8 (2013), 1; 48-56
Vrsta rada: članak
Ključne riječi: wine consumption ; wine consumption motivators ; Generation Y ; Bosnia and Herzegovina ; Croatia
Sažetak:
The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia - Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors of wine consumption. Multivariate regressions have been applied in order to explain the influences of the abovementioned factors on wine consumption. Research findings show that specific gender and situational differences exist in the wine consumption behaviour of Generation Y. This paper discusses theoretical, empirical and practical implications, and offers ideas for further research.
Izvorni jezik: ENG
Rad je indeksiran u
bazama podataka:
EconLit
Scopus
Emerging Sources Citation Index (ESCI) (sastavni dio Web of Science Core Collectiona)
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
URL Internet adrese: http://www.efsa.unsa.ba/ef/docs/SEE%20Journal/SEE%20Journal%20-%20Volume%208%20(1)%202013.pdf
URL cjelovitog teksta:
Google Scholar: The role of gender and situational factors in wine consumption of generation Y
Upisao u CROSBI: Jasmina Dlačić (jasmina.dlacic@ri.t-com.hr), 25. Ruj. 2014. u 15:17 sati



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