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Pregled bibliografske jedinice broj: 817295

Knjiga

Urednik/ci: Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina ; Žabkar, Vesna ; Grünhagen, Marko
Naslov: Marketing insights from a changing environment
Vrsta knjige: monografija
Izdavač: Pearson Education Limited
Grad: Essex
Godina: 2016
Stranica: 279
ISBN: 978-1-78448-762-1
Prevodilac: Herceg, Sabrina
Ključne riječi: marketing insights ; changing environment ; value co-creation
Sažetak:
The book's grounding idea stresses that rapidly changing and unpredictable conditions in the marketing environment call for dynamic solutions that are accepted, implemented and constantly improved upon. // In four related areas, the authors have observed and analysed transformations of trends and current business practices that are influenced by market changes. The structure of the book is divided into four parts that each includes three articles related to specific trends or challenges. The first part stresses the importance of e-marketing in the tourism sector, the second part explores sustainable marketing practices, the third part is about consumer reactions to services quality and the fourth part discusses the redefinition of marketing strategies.
Projekt / tema: HRZZ-IP-2013-11-5231
Izvorni jezik: ENG
Kategorija: Znanstvena
Znanstvena područja:
Ekonomija
Upisao u CROSBI: Jasmina Dlačić (jasmina.dlacic@ri.t-com.hr), 20. Svi. 2016. u 22:42 sati



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