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Pregled bibliografske jedinice broj: 139569

Ostalo

Autori: Bošković, Desimir; Vukčević, Mladen; Štoković, Igor
Naslov: The strategy of promoting a tourist destination with a reverence to Istria
( The strategy of promoting a tourist destination with a reverence to Istria )
Izvornik: Tourism in the Czech Republic, Tabor, Češka, 2003
Vrsta: Znanstveni
Godina: 2003
Ključne riječi: Strategy of promotion; tourist destination; the process of the promotional strategy; factors of influence on the image of a destination; Istria; Croatia; the Mediterraneanann
( Strategy of promotion; tourist destination; the process of the promotional strategy; factors of influence on the image of a destination; Istria; Croatia; the Mediterraneanann )
Sažetak:
The strategy of promoting a tourist destination has a basic aim of informing and encouraging tourist demand in emitive areas, to a stay and spending some destination. It's aim is to inform and to incline the guest to buy, i.e. to spend, by informing them about various possibilitier there are in a tourist destination thar can satisfy the needs and whiches of the tourist demands. The authors pay special attention to the elements of the strategy of promoting the destination only, as well as to the process of promotional and comminucational strategies of a partucular tourist destination, by emphasizing the most important facts of influence on the image of Istria as an important touristic destination in Croatia, the Mediterranean and Europe.
Projekt / tema: 0147005
Izvorni jezik: eng
Znanstvena područja:
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