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Pregled bibliografske jedinice broj: 417119

Zbornik radova

Autori: Pibernik, Jesenka; Milčić, Diana; Barbarić-Mikočević, Željka
Naslov: Design for Destiny: The Case of Croatian Newspapers
Izvornik: Management of Technology - Step to Sustainable Production MOTSP 2009 / Predrag Ćosić (ur.). - Zagreb : Faculty of Mechanical Engeneering and Naval Architecture Zagreb, Croatia, Faculty of Management, University of Primorska, Koper, Slovenia , 2009. 307-312 (ISBN: 978-953-6313-09-9).
Skup: International Scinetific Conference Management of Technology- Step to Sustainable Production MOTSP 2009
Mjesto i datum: Šibernik, Hrvatska, 10-12. 06.2009.
Ključne riječi: newspaper; sustainability; resources; printing; gestalt
Sažetak:
Print is one of the industries that make intensive use of the country’ s resources: raw materials, energy, water. Besides the fact that as a main resource it uses paper, the production of which can affect the environment, a lot of components that enable printing process, from prepress to postpress, contain harmful substances. This paper examines the accordance of business practice with the general principles of sustainable development in several most prominent newspaper publishing houses from the perspective of quality and quantity. The aim of this paper is to give an insight into the parameters of their work which are important for sustainable development by basing it on a comparative analysis of the data on daily edition and the efficiency analysis of the graphic design of front pages. In that sense, eco-efficiency would be a matter of shifting budgets from the waste column to the design column. The solution lies in using more creativity and less materials.
Vrsta sudjelovanja: Poster
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 128-1281955-1951
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Grafička tehnologija
Puni text rada: 417119.newspaper.pdf (tekst priložen 14. Lip. 2009. u 20:24 sati)
Upisao u CROSBI: jpiberni@grf.hr (jpiberni@grf.hr), 14. Lip. 2009. u 20:24 sati



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