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Pregled bibliografske jedinice broj: 484068

Zbornik radova

Autori: Dolić, Jurica; Pibernik, Jesenka; Bilušić, Iva
Naslov: Consumer Interpretation of Recycling Symbols Used for Printed Products
Izvornik: International Scientific Conference Management of Technology – Step to Sustainable Production, Rovinj June 2 - 4, 2010, Croatia, Conference Proceedings / Ćosić, Predrag (ur.). - Zagreb : Faculty of Mechanical Engineering and Naval Architecture , 2010. (ISBN: 978-953-7738-09-9).
Skup: MOTSP2010, 2nd International Scientific Conference Management of Technology – Step to Sustainable Production
Mjesto i datum: Rovinj, Hrvatska, 2-4.06.2010.
Ključne riječi: Recycling; Printed product; Paper; Packaging; Recycling symbols
Sažetak:
This article examines the design and implementation of existing symbols used for labeling recyclable and recycled printed products. In an era of increased ecological awareness, it is important that labeling of recyclable and recycled consumer products is easily understandable and unambiguous. Today, there are multiple existing symbols for recyclable and recycled printed products, and since several organizations are introducing their versions of recycling labels, it is questionable whether the wide variety of different symbols may cause confusion and misinterpretation. The goal of the research is to examine how consumers interpret recycling symbols on the Croatian market.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 128-1281955-1951
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Grafička tehnologija
Puni text rada: 484068.Dolic-215.doc (tekst priložen 29. Ruj. 2010. u 13:17 sati)
Upisao u CROSBI: jdolic@grf.hr (jdolic@grf.hr), 29. Ruj. 2010. u 13:17 sati



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