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Pregled bibliografske jedinice broj: 496459

Zbornik radova

Autori: Dolić, Jurica; Pibernik, Jesenka; Bilušić, Iva
Naslov: Visual impact of packaging signs for recycling and waste management
Izvornik: Proceedings - The Fifth International Symposium GRID 2010 / Novaković, Dragoljub (ur.). - Novi Sad :
Skup: 5th International Symposium on Graphic Engineering and Design - GRID 2010
Mjesto i datum: Novi Sad, Srbija, 11.-12.11.2010.
Ključne riječi: recycling signs; recycling symbols; environmental symbol design; environmental awareness
Sažetak:
This article examines visual representation of recycling and waste management signs printed on packaging and it’s relation to the consumer. Since the life cycle of packaging is short, proper labeling of packaging is important because it serves as a visual guide to the consumer during the process of sorting waste. Since introduction of the Mobius loop sign by the Container Corporation of America in 1970, there has been a growing trend of increased environmental awareness. During the years, many new signs with environmental claims have been introduced to consumers, and their numbers are increasing every year. It is therefore important that the design of these signs is easily understandable to consumers and that their meaning is clear and unambiguous. This article is aimed to determine how the Croatian consumers interpret recycling and waste management signs and how their design and connotative meaning affect consumer decisions. It also examines impact of multiple sign interactions, and how they affect consumer interpretation.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 128-1281955-1951
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Grafička tehnologija
Upisao u CROSBI: jdolic@grf.hr (jdolic@grf.hr), 30. Pro. 2010. u 11:58 sati



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