Hrvatska znanstvena bibliografija (CROSBI)



Pregled bibliografske jedinice broj: 656405

Zbornik radova

Autori: Jelenc, Lara; Dlačić, Jasmina; Ančić, Ana
Naslov: The pulse of the impulsive buying behaviour: New strategic perspective
Izvornik: 23rd CROMAR Congress "Marketing in a dynamic environment - academic and practical insights" : Congress proceedings / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina (ur.). - Opatija ; Rijeka : University of Rijeka, Faculty of Tourism and Hospitality Management ; CROMAR, Croatian Marketing , 2013. 595-610 (ISBN: 978-953-7842-18-5).
Skup: CROMAR Congress (23 ; 2013)
Mjesto i datum: Lovran, Hrvatska, 24.-26.10.2013.
Ključne riječi: impulsive buying behaviour ; typology of customer buying behavior ; three waves of developing research on impulsive buying behavior ; ethics
Sažetak:
The impulsive buying behavior is a phenomenon that made variety of researchers engaged with inconsistent research findings. This paper offers the review of the research on impulsive buying behavior summarized in three waves of research. The first wave of research was focused on identifying and acknowledging that impulsive buying behaviour is a complex phenomenon with a number of key characteristics. The key elements in each impulsive buying behavior are: purchase being unplanned, difficult to control, and accompanied by an emotional response. The contribution of the second wave of research was mainly in realizing the powerful combination of both rational and emotional side of every impulsive buying behavior. Impulsive buying stresses the consumers urge to buy something immediately. The impulsive to buy is hedonically complex and may stimulate emotional conflict. Also, impulsive buying is prone to occur with diminished regard for its consequences. The third wave of research spread the interest in several directions, diverging and again opening the scenery for a variety of different paths to perform research. It brings the research back to the field of marketing. The paper concludes with ; the questions that could be raised in future research according to the three waves of research and a suggestion of refreshing strategic perspective offering a typology based on ideal, normative, standard and impulsive customer buying behaviour.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 081-1151212-1454, 081-0000000-1270
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: Jasmina Dlačić (jasmina.dlacic@ri.t-com.hr), 20. Stu. 2013. u 23:00 sati
Napomene:
Sažetak rada je objavljen u Knjizi sažetaka, ISBN 978-953-7842-16-1.