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Pregled bibliografske jedinice broj: 730596

Zbornik radova

Autori: Mandić, Lidija; Trojko, Domagoj; Pibernik, Jesenka; Dolić, Jurica
Naslov: THE INFLUENCE OF COLOR IN DIGITAL MEDIA ON USER EXPERIENCE
Izvornik: GRID 2014 7th International Symposium on Graphic Engineering and Design / Dragoljub Novaković (ur.). - Novi Sad : Uni versity of Novi Sad Faculty of Technical Sciences , 2014. 457-460 (ISBN: 978-86-7892-645-7).
Skup: 7th International Symposium on Graphic Engineering and Design
Mjesto i datum: Novi Sad, Srbija, 13-14. 11. 2014.
Ključne riječi: user experience; graphic user interface; color; digital media
Sažetak:
Computers have become a part of everyday life and more and more people, especially younger ones, spend long time watching at the screen of a laptop, tablet or a smartphone. So it`s an imperative for web and graphic designers to know how to make a product in digital world to be visually attractive. Color is considered to be one of the most important elements of a graphic user interface. The aim of this research was to examine how users experience colors in user interface and how their perception of colors attracts their attention. This was done with two different online surveys and an experiment where two websites were designed. The results showed that color can be used to control the way websites are used.
Vrsta sudjelovanja: Poster
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Grafička tehnologija
Upisao u CROSBI: Lidija Mandić (lmandic@grf.hr), 17. Stu. 2014. u 14:32 sati



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