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Pregled bibliografske jedinice broj: 782416

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Autori: Bezić, Heri; Galović, Tomislav; Đordić, Tomislav
Naslov: The Negotiation Process of Car Sales in Croatia
( The Negotiation Process of Car Sales in Croatia )
Izvornik: ADVANCES in Business-Related Scientific Research Conference Proceedings / Fošner, A. (ur.). - Ljubljana : GEA COLLEGE – Faculty of Entrepreneurship , 2015. 1-2 (ISBN: 978-961-6347-57-0).
Skup: Business-Related Scientific Research Conference - ABSRC 2015,
Mjesto i datum: Rim, Italija, 14-16.10.2015.
Ključne riječi: Car sales ; Croatia ; Primorsko Goranska County ; Business negotiation ; Business Communication ; Evaluation
( Car sales ; Croatia ; Primorsko Goranska County ; Business negotiation ; Business Communication ; Evaluation )
Sažetak:
The key goal of this research was to emphasize the relevant characteristics of business negotiation processes within car sales procedure in Primorsko Goranska County, Croatia. The focus is directed towards identifying the importance and the affirmation of behavior of both parties within car sales negotiating process. The authors analyze the common negotiation styles in car sales, behaviors of car sales representative and reasons for problems that may arise during car sale negotiations. The methodology of this study consists of evaluation based on the questionnaires that were delivered to more than fifty car salesperson and managers in Rijeka, Primorsko Goranska County, Croatia. The basic aim of this research is to indicate the most effective way in order to achieve successful negotiation aims in car sales.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
URL Internet adrese: http://www.absrc.org/conferences/past-absrc-rome-2015/
Upisao u CROSBI: Tomislav Galović (tomislav.galovic@efri.hr), 21. Lis. 2015. u 09:35 sati



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